Virtual Reality Nearly Overshadows Video at the NewFronts

{Advertising Age}

StyleHaul . . . is adapting the young adult sci-fi book "Free to Fall" for a series that includes VR. The book tells the story of a teenage girl, Rory, who lives in a society where every decision is dictated by an app. Each of the 22-minute episodes will include a three-to-five minute 360-degree segment where viewers will be able to follow Rory from a first-person perspective. [...] {click to keep reading}